English for Marketing & Sales
20 x 90 Minute Module
After this course the participants have the opportunity to take the ”TOEIC“ – Test of English for International Communication.
The course embraces the following –and more as required:
|
A short overview of the main forms. |
|
Introductions, greetings and good byes, Small Talk, Entertaining business guests and being entertained |
|
The Role of „Marketing Analysis of Market Opportunities Buyer Behaviour and Market Segmentation Product and Pricing Product Placing and Promotion International Marketing |
|
Business idioms and jargon Job-related vocabulary and phrases |
|
The phases of a presentation Describing trends, forecasts and reviews Describing visuals Giving ad hoc presentations effectively |
|
Basics of Meeting and Negotiation skills Useful phrases used in chairing meetings Phases of meetings and negotiations Negotiation styles and techniques Role plays – mini-meetings and negotiations |
|
Questioning techniques, asking for and giving advice, recommendations and opinions, interrupting, making requests, persuasion techniques |
|
Insight into the intercultural difference in behaviour between Americans
– British – German cultures, Italians, French, etc. The concept of „TIME“ around the world The concept of “CONTRACTS” around the world Taboos of marketing concepts around the world using – authentic case studies |
|
Writing reports, effective e-mails, writing the company brochure |